BulBob on Aug 12, 2008August 12th, 2008, 12:54 pm EDT
The basic laws of physics that held us (spin fishermen) (who can't move our arms) to retrieving in a straight line have been rewritten (er, trivially circumvented) with the invention of “Planing Floats with Lateral Motion Control”. The BulletBobber turns ANY ROD AND REEL into a highly sensitive remote control providing the on-demand choices of running a bait or lure to the left or right. (An action which previously required moving your rodtip and/or your ass.) Another law of physics (from Newton's blooper reel) the BulletBobber breaks is the law that says the distance of your retrieve is equal to the length of your cast (except in fly fishing) (and current) (and wind) (and a moving boat) (and when you hook a fish).
http://www.blah blah blah blah blah.com/spam.html
I know the majority of die-hard fly guys and gals will poo-poo this invention (no, we love spam) but it can help if you understand how it can reach down stream much further then any other method (except for all of them) and set up a drift on either side of a river or under trees (very much like "casting" can).
Some like fishing and some like catching. (Those who most enjoy the former tend to be better at the latter.)