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Lateral view of a Female Hexagenia limbata (Ephemeridae) (Hex) Mayfly Dun from the Namekagon River in Wisconsin
Hex Mayflies
Hexagenia limbata

The famous nocturnal Hex hatch of the Midwest (and a few other lucky locations) stirs to the surface mythically large brown trout that only touch streamers for the rest of the year.

27" brown trout, my largest ever. It was the sub-dominant fish in its pool. After this, I hooked the bigger one, but I couldn't land it.
Troutnut is a project started in 2003 by salmonid ecologist Jason "Troutnut" Neuswanger to help anglers and fly tyers unabashedly embrace the entomological side of the sport. Learn more about Troutnut or support the project for an enhanced experience here.

Minnesota
Minnesota's profile picture
Caledonia MN/LaCrosse WI

Posts: 35
Minnesota on Jul 29, 2011July 29th, 2011, 11:39 pm EDT
Why do we have to look at political adds by google. I know that the website makes money doing it. It's so annoying, i'm not coming here anymore until its gone. Sorry, it just makes the whole site look stupid. What does a trout-based website have to do with abortion? Later..Jason
Jason Moe
Adirman
Adirman's profile picture
Monticello, NY

Posts: 479
Adirman on Jul 30, 2011July 30th, 2011, 3:10 am EDT
I never even notice, just ineterested in reading and learning about trout flies and flyfishing; could care less about any political message. Doesn't matter to me!
Taxon
Taxon's profile picture
Site Editor
Plano, TX

Posts: 1311
Taxon on Jul 30, 2011July 30th, 2011, 9:23 am EDT
Likewise. I simply ignore advertising; all of it. However, if one doesn't have the discipline to do that, perhaps a more drastic remedy is called for, like denying oneself a life pleasure?
Best regards,
Roger Rohrbeck
www.FlyfishingEntomology.com
Entoman
Entoman's profile picture
Northern CA & ID

Posts: 2604
Entoman on Jul 30, 2011July 30th, 2011, 12:07 pm EDT
Jason -

Assuming you are even reading this - I'm sorry you feel that your only option is to "check out". Though I sympathize with your frustration at having to endure promotion of products or points of view you find objectionable, that is the world we live in. Consider this, how much has it cost you to have access to all the wonderful material on this site? It's like TV right? I don't think troutnut can control Google ad banners. Why political advertizers would want to pay to appear on this site is beyond me, but Troutnut either accepts the Google revenue or it doesn't. Of course if you and like minded individuals would agree to fund Troutnut, that is something that could be explored perhaps...

Best regards,

Kurt
"It's not that I find fishing so important, it's just that I find all other endeavors of Man equally unimportant... And not nearly as much fun!" Robert Traver, Anatomy of a Fisherman
Minnesota
Minnesota's profile picture
Caledonia MN/LaCrosse WI

Posts: 35
Minnesota on Jul 30, 2011July 30th, 2011, 1:56 pm EDT
I logged on today to see how it looked. No more stupid adds. I love this site and ALL of its information and peoples views on things. I'm just getting overloaded everywhere I look with all the political finger pointing and its lack of real lack of problem solving. I guess you can't make everyone happy. Thanks, Jason
Jason Moe
Aaron7_8
Aaron7_8's profile picture
Helena Montana

Posts: 115
Aaron7_8 on Jul 30, 2011July 30th, 2011, 2:59 pm EDT
Wow just wait untils next year at this time. The political ads havent' even really begun.
Shawnny3
Moderator
Pleasant Gap, PA

Posts: 1197
Shawnny3 on Jul 30, 2011July 30th, 2011, 5:14 pm EDT
I'm not sure, Jason, and it's a frightening thought, but I think these ads are targeted to the people viewing the page. I don't get political ads, I get ads for Cosmopolitan and lip gloss and such. Maybe you spoke to a union rep calling your house, or filled out an "anonymous" survey, or are a member of the NRA, but perhaps for some reason Google thinks you're a politically minded person. Maybe all you did was think a political thought - who knows? This is why I wear an aluminum helmet and swear at strangers who try to talk to me.

-Shawn
Jewelry-Quality Artistic Salmon Flies, by Shawn Davis
www.davisflydesigns.com
GONZO
Site Editor
"Bear Swamp," PA

Posts: 1681
GONZO on Jul 30, 2011July 30th, 2011, 6:41 pm EDT
This is why I wear an aluminum helmet and swear at strangers who try to talk to me.

Ahh, good tip, Shawn....I'll give it a try! ;)

Troutnut
Troutnut's profile picture
Administrator
Bellevue, WA

Posts: 2758
Troutnut on Jul 31, 2011July 31st, 2011, 9:56 am EDT
As some of you guessed, I don't manually control which Google ads appear on this site. I can manually ban ads from specific domains, although that takes a few days to take effect. If anyone sees something especially irrelevant or offensive, please send me a private message with the domain name of the advertiser and I'll ad them to the ban list. Google doesn't give me any way to approve or ban them preemptively.

Choosing which ads to show is all in the hands of a huge automated system that makes Google most of its multi-billion-dollar annual revenue. Normally, Google uses its knowledge of what a page is about to serve relevant ads (like ads about fly fishing for most of this site). Sometimes, however, Google uses its prior knowledge of what it thinks you (or someone on your computer) might be interested in, such as politics, and those ads may follow you around between different sites that use Google's advertising service. Also, sometimes advertisers specifically choose certain sites in stupid ways, and I've been handed some irrelevant ads through that mechanism.

As for generating revenue from this site in general, the explanation is simple: I like money. Who doesn't? I could write a long-winded justification about the costs of this site (about $100/month for hosting, plus over $5000 up front in camera equipment and a year of full time work) but I'll admit the ads more than cover my current site expenses. A grad student stipend isn't very big, and this site helps me pay my bills through its several commercial channels (not only Google ads, but paid links in the left sidebar, and the books linked to Amazon, and the gift shop).

If you really hate seeing all ads online in general, to the extent that you're thinking of leaving sites because of them, then you could use one of the easy-to-find ad-blocking plug-ins for any major web browser. I don't use one, though. I only click useful/relevant ads anywhere online maybe two or three times a year, but I'm willing to view ads in general (albeit mentally tuning 99% of them out) in recognition of the hard work other webmasters put into their sites.
Jason Neuswanger, Ph.D.
Troutnut and salmonid ecologist
Minnesota
Minnesota's profile picture
Caledonia MN/LaCrosse WI

Posts: 35
Minnesota on Jul 31, 2011July 31st, 2011, 4:54 pm EDT
Thanks Jason for explaining how google adds works. I get the same adds on youtube too. I suppose you get different "cookies" from local newspaper sites and such. Then they link their advertising to that. Spooky in a way. Anyway, Thanks Jason for a great website.
Jason Moe
Oldredbarn
Oldredbarn's profile picture
Novi, MI

Posts: 2600
Oldredbarn on Jul 31, 2011July 31st, 2011, 5:14 pm EDT
Thanks Jason for explaining how google adds works. I get the same adds on youtube too. I suppose you get different "cookies" from local newspaper sites and such. Then they link their advertising to that. Spooky in a way. Anyway, Thanks Jason for a great website.


You are just a potential consumer to them and they know what you want better than you do...In the non-virtual world we developed legislation to protect you and I...On the computer its katie-bar-the-door...So be careful brother.

Spence
"Even when my best efforts fail it's a satisfying challenge, and that, after all, is the essence of fly fishing." -Chauncy Lively

"Envy not the man who lives beside the river, but the man the river flows through." Joseph T Heywood
Goose
Posts: 77
Goose on Aug 1, 2011August 1st, 2011, 5:17 am EDT
Gees, what a non-problem. If you don't like ads don't read them. When I don't like a TV show I change the channel.
Minnesota
Minnesota's profile picture
Caledonia MN/LaCrosse WI

Posts: 35
Minnesota on Aug 2, 2011August 2nd, 2011, 10:37 pm EDT
The adds are covering up the website. So you can not read it. Just trying to help out.
Jason Moe
Troutnut
Troutnut's profile picture
Administrator
Bellevue, WA

Posts: 2758
Troutnut on Aug 3, 2011August 3rd, 2011, 9:31 am EDT
Minnesota, that's not supposed to be happening. I can try to fix it, but I would need more specifics. Is it doing that on all the pages, or just some specific one? Can you tell me where on the page the ad is, and which web browser and version you're using? Also, it would help if you could tell me the domain name of the ad when you see that happen, so I can ban it if it's specific to that ad.

Jason Neuswanger, Ph.D.
Troutnut and salmonid ecologist
Entoman
Entoman's profile picture
Northern CA & ID

Posts: 2604
Entoman on Aug 3, 2011August 3rd, 2011, 9:44 am EDT
Both Jasons -

Perhaps a problem with browser settings?

Kurt
"It's not that I find fishing so important, it's just that I find all other endeavors of Man equally unimportant... And not nearly as much fun!" Robert Traver, Anatomy of a Fisherman
Oldredbarn
Oldredbarn's profile picture
Novi, MI

Posts: 2600
Oldredbarn on Aug 3, 2011August 3rd, 2011, 9:57 am EDT
This topic is about the Insect Order Ephemeroptera


Jason...Under this heading that I've copied here I'm still getting only one word per line of the discussion there...It's a little odd...Each line only has one word and the pictures you have posted in that topic gets one line so I have to scroll down before I get to other's posts...Maybe Kurt is on to something here...Do I need to set something differently on my end?

Spence
"Even when my best efforts fail it's a satisfying challenge, and that, after all, is the essence of fly fishing." -Chauncy Lively

"Envy not the man who lives beside the river, but the man the river flows through." Joseph T Heywood
Troutnut
Troutnut's profile picture
Administrator
Bellevue, WA

Posts: 2758
Troutnut on Aug 3, 2011August 3rd, 2011, 10:06 am EDT
For Spence, it's not browser settings, but the browser itself, in combination with the fact that my code has a problem in some browsers. Spence, can you post the link to the topic that's giving you trouble? Your quote above just said what board it's on. Also, what operating system/version and web browser/version are you using? I have some tools I can use to try to simulate what you're seeing if I have that information, which will allow me to track down the problem and fix it.

For Jason, it could be a browser problem, or it could be a problem with the code here or the ad code being sent here by Google. It's hard for me to say without more information.

Either way, there's nothing you guys can do about it in your own browser settings. The fixes are either to give me enough information to fix any problems on my end, or to use a different web browser. Sorry about the trouble!
Jason Neuswanger, Ph.D.
Troutnut and salmonid ecologist
Troutnut
Troutnut's profile picture
Administrator
Bellevue, WA

Posts: 2758
Troutnut on Aug 3, 2011August 3rd, 2011, 12:46 pm EDT
I fixed the problem Spence had. Still need more information to see if I can do anything about the ad problem.
Jason Neuswanger, Ph.D.
Troutnut and salmonid ecologist
Lastchance
Portage, PA

Posts: 437
Lastchance on Aug 3, 2011August 3rd, 2011, 3:17 pm EDT
Sorry, Minnesota.I didn't have that problem. I thought you meant the ads surrounding the site.
Bruce
Troutnut
Troutnut's profile picture
Administrator
Bellevue, WA

Posts: 2758
Troutnut on Aug 4, 2011August 4th, 2011, 1:08 am EDT
Minnesota, are you talking about the thin horizontal line of blue ads below the blue top menu? They sometimes get out of position and sit down over the page content just below where they're supposed to be. That's a weird known bug I've had a hard time reproducing and therefore fixing. As far as I can tell it doesn't affect many people. It's the only bug with any ad displays that I'm aware of, unless you've discovered a new one.
Jason Neuswanger, Ph.D.
Troutnut and salmonid ecologist

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