My apologies, Spence and Paul, for the flip (tongue-in-cheek) response. Except for gratefully acknowledging the kind comments of others, I generally try to avoid discussing or referring to my book on this forum. However, I don't mean to leave you with the wrong impression, especially about (my) editors and critics, so I'll bend my rule a bit.
My experience of writing a book was a good one, and I am pleased with the result. But I'm not sure that anyone should use my experience as an example. Many of the positive aspects were probably exceptions to the rule. I did not set out to write a book; the opportunity was provided for me. Although the early part of the process was uncertain, the result was unusual in many respects--especially for a first-time, unknown author.
I have no complaints whatsoever about the editing process; I benefited from what my editor called "an extremely light edit." I do not feel that my intent, content, or "voice" was altered in any way. Even though I tried to produce a text that was as error free as possible, I am extremely grateful for the modest corrections made in the editing process. I find self-editing difficult. I know what I wanted to say, and when I edit my own work, I often read what I intended rather than what I typed.
I also have no complaints about criticism or the reviews in national magazines. Except for one magazine that produced a generic blurb based on the dust-jacket copy (rather than actually reading the book), I found all of the magazine reviewers to be exceptionally thoughtful, thorough, and generous. As a newcomer, I was very fortunate to have been given such consideration. Fly-fishing mags generally do not print much in the way of negative reviews; the worst books are just ignored.
That said, I don't want you to think that I came away with an entirely rosy view of the process. If you have something that you want to say, are willing to pursue it as a labor of love, and can get someone to publish it, go for it. Beyond that, writing fly-fishing books (or magazine articles) as a profitable venture involves an unseemly amount of relentless self-promotion. If you have the stomach for that, you might have a shot at doing well.
If writing for profit is your main goal, however, I would suggest shelving most of your expressive or artistic expectations. Instead, plan to write many books (or articles) that have titles beginning with something like "The 10 Best...." or "50 Simple Surefire...." or "Guide's Secret...." Whatever your chosen topic, it would also be helpful to add the words "for Huge Trout" to the end of the title. It's formulaic and annoying, but it is also what many publishers want from fly-fishing writers.
That's all I have to say on the subject...and it might be more than I should have said. :)
PS--
...we need another one from you ASAP....
Thank you, Spence, but I don't think I can afford to write another book. :)